Data Enrichment
Made Simple

Turn any email or domain into a full person or company profile. Our data empowers developers to build innovative, trusted data-driven products at scale.

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Supercharge your software with over 2.5 billion profiles with 26 data attribute.

Tap into the resume, contact, social, and demographic information for over 2.5 billion unique individuals, delivered to you at the scale you need it.
Full Name
Phone
Email
Address
Timezone
Country
City
Bio
Avatar
Employer
Title
Role
Social Network Profiles
Company Name
Company Domain
Company Industry
Company Employees Range
Annual Revenue

Let data drive smarter marketing.

From the top of the funnel to the bottom, better data helps you increase conversion at every stage of the customer life cycle.
You can use it in different areas, it all depends on your imagination.
32%

The average reduced running costs that our customers see within the first three months.

2x

The expected increase in user activity over the first three months. Most customers see more.

13K

The average increase in subscribers during a one month campaign.

“Fast access to business intelligence information, gather people and company data in a easy way”

“The team did a fantastic job of taking our input and creating an engaging end product that defied expectation.”

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House discrete information in this accordion section

What is data enrichment?

Data capture refers to the mere collection of data to form part of a database. In general, these are descriptive in nature and refer to what they buy, the communications they open, browsing our website or social networks, the type of information they have requested, etc.

What is customer data enrichment?

Enriching data for a customer consists of assigning fields to each of them to add value. In this way, we can segment our customer base according to their behavior. And what is the advantage that this segmentation offers us? That of personalizing the marketing strategies that are carried out so that they are in accordance with the specific needs of each client.But is that enough? The answer is no, as customers are becoming more demanding and their preferences are changing rapidly. Not only must we be reactive and proactive, but the responses or communication that is carried out must be specific for each type of consumer. Since nowadays experience prevails above all else, it must be as personalized as possible.

The difficulties of data collection

As the saying goes, when we want something, something costs us, and data enrichment also has its difficulties and drawbacks. The sources for obtaining this valuable information are, as we have said, very diverse, and if they are not constantly updated, we run the risk of it becoming out of date.On the other hand, and in accordance with the New Data Protection Regulation (RGPD), both obtaining and manipulating data requires consent. This involves extra work, since now, the update does not refer only to the relevance of the information, but must comply with regulations and, at the same time, obey the decisions of consumers. Data enrichment is therefore also affected.

Advantages of data enrichment

Putting aside the current drawbacks, the benefits of data enrichment are obvious. The main ones are the following:Optimization of segmentation: increase in the effectiveness of marketing campaigns when the data is of quality.

Specific customer profiles: identifying patterns and behaviors allows you to carry out differentiated marketing strategies that are attractive to each profile. Both for the acquisition of potential customers and for the retention of current ones.

Generation of affinity models: by knowing the specific tastes we can promote the sale of complementary or cross-selling products and those of a higher value, also called up-selling .
Profitable customer retention: customer relationship management or CRM allows customization of the deal to retain the highest value customers.

Data enrichment shows us the importance of quality over quantity. It is useless to have broad bases if we do not transform them into relevant information.