As the saying goes, when we want something, something costs us, and data enrichment also has its difficulties and drawbacks. The sources for obtaining this valuable information are, as we have said, very diverse, and if they are not constantly updated, we run the risk of it becoming out of date.On the other hand, and in accordance with the New Data Protection Regulation (RGPD), both obtaining and manipulating data requires consent. This involves extra work, since now, the update does not refer only to the relevance of the information, but must comply with regulations and, at the same time, obey the decisions of consumers. Data enrichment is therefore also affected.