The Challenge

TechVantage Solutions was experiencing rapid growth, but their sales team was drowning in administrative work. Their marketing campaigns generated thousands of leads monthly, but the data quality was poor. Sales reps spent an average of 30 minutes researching each prospect before making a call, gathering information like company size, industry, revenue, and decision-maker details.

"We were in a frustrating position," says Jennifer Martinez, VP of Sales at TechVantage. "Our marketing team was bringing in leads, but we couldn't move fast enough because our database was full of gaps. We knew these were qualified prospects, but we didn't have the context to personalize our outreach or prioritize effectively."

The company tried several data vendors, but found they could only enrich 65-70% of their database. The remaining 30-35% of leads sat idle, representing millions in potential revenue that wasn't being pursued.

The Solution

TechVantage implemented Enricher.io's automated data enrichment solution, integrating it directly with their Salesforce CRM via API. Every new lead that entered their system was automatically enriched with 26 data attributes, including:

• Company firmographic data (size, revenue, industry, location)
• Contact information (phone numbers, job titles, seniority level)
• Technographic data (technologies used, digital footprint)
• Social media profiles and professional networks

The enrichment process happened in real-time, ensuring that by the time a lead reached a sales rep, it contained complete, actionable information. Enricher.io's coverage rate of 87% significantly outperformed their previous vendors.

The Results

Within 90 days of implementing Enricher.io, TechVantage Solutions saw remarkable improvements:

• 87% data completeness - up from 60%, giving sales reps the information they needed
• 240% increase in qualified pipeline - better data enabled more focused prospecting
• 45% reduction in research time - sales reps saved 13.5 hours per week on average
• 3.2x improvement in conversion rates - personalized outreach based on enriched data
• $2.8M in closed-won revenue directly attributed to Enricher.io-enriched leads in Q1

"Enricher.io transformed our entire sales operation," Martinez explains. "Our reps are now spending their time selling instead of researching. We can finally prioritize our best opportunities and personalize our messaging at scale. The ROI has been incredible."

The sales team also reported higher job satisfaction, as they could focus on relationship-building rather than data entry. The company expanded their use of Enricher.io to enrich their existing database of 150,000 records, uncovering dormant opportunities worth millions in potential revenue.

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Looking Forward

TechVantage continues to leverage Enricher.io for ongoing database maintenance, with scheduled weekly enrichment jobs that keep their data fresh and accurate. They've also integrated Enricher.io with their marketing automation platform to create more targeted campaigns based on firmographic and technographic data.

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