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As a Data Analyst with 10 years of experience, I’ve spent countless hours dissecting trends, crunching numbers, and uncovering insights from the ever-evolving digital landscape. One platform that has consistently piqued my interest is Webflow, a no-code website builder that blends powerful design tools with robust CMS capabilities. In this detailed analysis, I’ll dive into Webflow’s market share and key statistics for 2025, exploring its growth, competitive standing, and what makes it a compelling choice for web creators. My goal is to provide a comprehensive, data-driven picture of where Webflow stands today and its potential trajectory.

Introduction to Webflow

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Webflow is a web design platform that allows users to create professional, responsive websites without writing code. Launched in 2013, it has grown from a niche tool for designers to a platform used by freelancers, agencies, and large enterprises alike. Its visual editor, CMS features, and e-commerce capabilities make it a versatile solution for building everything from personal portfolios to complex business websites. As the no-code movement gains momentum, Webflow’s role in empowering “citizen designers” is more relevant than ever (Tooltester).

In 2025, with the web development industry more competitive than ever, understanding Webflow’s market position requires a deep dive into the numbers. Let’s start with its market share.

Current Market Share

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According to data from W3Techs, as of April 2025, Webflow holds a 1.2% market share among websites that use a content management system (CMS). This means that of all websites where the CMS is identifiable, 1.2% are built with Webflow. When looking at the broader internet, Webflow powers 0.8% of all websites, translating to approximately 493,226 active websites (Themeisle).

To put this into perspective, consider that roughly 70.66% of all websites use a CMS, based on calculations derived from WordPress’s market share (43.6% of all websites, 61.7% of CMS websites). Webflow’s 1.2% share among CMS websites aligns with its 0.8% share of all websites, confirming the consistency of these figures.

PlatformCMS Market Share (2025)Share of All WebsitesNumber of WebsitesWebflow1.2%0.8%493,226WordPress61.3%43.6%Not specifiedShopify6.7%Not specifiedNot specifiedWix3.3%Not specifiedNot specifiedSquarespace2.2%Not specifiedNot specified

Table 1: Market share comparison of major CMS platforms in 2025.

While Webflow’s market share is modest compared to industry giants, its focus on design flexibility and no-code development makes it a standout in its niche.

Growth Trends

Webflow’s market share has shown steady growth over the years. In 2022, it held a 0.9% share among CMS websites, which increased to 1.2% by 2025 (Tooltester). This represents a compound annual growth rate (CAGR) of approximately 10% in market share, calculated as follows:

• Starting value (2022): 0.9%
• Ending value (2025): 1.2%
• CAGR = (1.2 / 0.9)^(1/3) - 1 ≈ 10%

This growth is notable, especially considering the competitive landscape dominated by established players like WordPress. Earlier data points provide further context: between January 2021 and January 2022, Webflow’s market share among all websites grew from 0.25% to 0.4%, a 60% relative increase (Tooltester). While growth has slowed as the platform’s base expanded, the upward trend persists.

In terms of website numbers, reports indicate that Webflow powered 320,617 live websites in early 2024, growing to 493,226 by April 2025. This suggests a significant increase in adoption, though discrepancies in earlier reports (e.g., claims of 930,000 websites by 2022) likely reflect differences between active and total websites create.

For e-commerce specifically, Webflow has seen remarkable growth. From 2020 to 2023, the number of active Webflow e-commerce websites increased by 647.81%, from 1,598 to 11,950. By Q2 2024, this number reached 12,501, a 25.73% year-on-year increase (Mycodelesswebsite). This highlights Webflow’s growing appeal in the e-commerce sector.

Comparison with Competitors

Webflow operates in a crowded market, and comparing it to other CMS platforms provides context for its position:

• WordPress: With a 61.3% CMS market share in 2025, WordPress remains the undisputed leader, powering everything from blogs to enterprise sites. Its open-source nature and vast plugin ecosystem make it versatile but complex for some users (Themeisle).
• Shopify: Holding 6.7%, Shopify dominates e-commerce, offering specialized tools for online stores. Its market share grew from 4.1% in 2024 to 4.7% in 2025 (Elegantthemes).
• Wix: With 3.3%, Wix appeals to beginners with its intuitive interface and extensive app marketplace (Elegantthemes).
• Squarespace: At 2.2%, Squarespace targets creatives with sleek templates and user-friendly design tools (Elegantthemes).
• Drupal: With 1.2%, Drupal matches Webflow’s CMS share but caters to complex, enterprise-level projects (Themeisle).

Webflow’s 1.2% share places it behind these major players but ahead of smaller CMS platforms like Weebly (0.7%). Its focus on no-code design and high-traffic sites sets it apart, as evidenced by its use in popular websites like Upwork and Discord (Tooltester).

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User Base and Notable Clients

Webflow’s user base is expansive, with over 3.5 million designers and teams across 190 countries, including over 100,000 paying customers (AUQ.io). This includes freelancers, design agencies, marketing teams, and business owners. The platform’s appeal to design agencies is particularly strong, with 228,000 web design service businesses in the US alone in 2023, many of which leverage Webflow to improve margins (Contrary Research).

Notable companies using Webflow include:

• Upwork: A leading freelance marketplace.
• Discord: A popular communication platform.
• Zendesk: A customer service software provider.
• Rakuten: A global e-commerce and internet company.
• Dell: Uses Webflow for internal websites like style guides (Tooltester).

These high-profile clients demonstrate Webflow’s ability to handle complex, high-traffic websites, reinforcing its credibility in the enterprise space.

Revenue and Financial Performance

Webflow’s financial success underscores its market traction. Estimates place its annual revenue between $200 million and $500 million (Popupsmart). Additionally, Forbes reported that Webflow’s total capital raised stands at $335 million, reflecting strong investor confidence (Popupsmart). Operating on a freemium SaaS model with Site Plans and Workspaces, Webflow’s pricing structure supports its scalability and accessibility (AUQ.io).

Features and Advantages

Webflow’s key strengths lie in its feature set, which caters to users seeking design control without coding expertise:

• Visual Design Tools: A drag-and-drop editor that allows pixel-perfect customization, rivaling traditional coding (PCMag).
• CMS Capabilities: Robust tools for managing dynamic content, ideal for blogs and portfolios.
• E-commerce Functionality: Supports online stores with features like product management and payment integration (Mycodelesswebsite).
• Responsive Design: Ensures websites are optimized for all devices.
• Accessibility Features: Includes auditing tools and accessible elements to meet modern guidelines (Tooltester).

Webflow’s no-code approach aligns with industry trends, with Gartner predicting that by 2023, “citizen designers” would outnumber professional developers by four times in large organizations (Tooltester). This positions Webflow as a leader in the no-code movement, challenging traditional platforms like WordPress for technical designers and agencies (Contrary Research).

Challenges and Limitations

Despite its strengths, Webflow faces challenges that may impact its growth:

• Learning Curve: Reviews highlight a steep learning curve, with technical terms like “div blocks” and “containers” potentially overwhelming beginners (01net).
• Cost: Advanced features require higher-tier plans or add-ons, which can be expensive. For example, exceeding bandwidth limits incurs additional costs starting at $30 for 50GB (PCMag).
• SEO Limitations: Some users find Webflow’s built-in SEO tools restrictive for advanced optimization (Litextension).

These factors may limit Webflow’s appeal to novices or budget-conscious users, favoring platforms like Wix or Squarespace for simpler needs.

User Satisfaction and Perception

While specific Net Promoter Score (NPS) data for Webflow in 2025 is unavailable, reviews provide insights into user sentiment. Webflow is praised for its customization and design flexibility, making it a favorite among creatives and perfectionists (Forbes). However, its complexity is a common critique, with some users noting that the design process requires time and effort to master (Cybernews). Webflow University offers free resources to mitigate this, but the platform is best suited for users with some design experience (01net).

The No-Code Movement and Webflow’s Role

The rise of no-code platforms is reshaping web development, and Webflow is at the forefront. Its ability to produce semantic HTML and flex-box styling distinguishes it from competitors like Wix and Shopify, which abstract HTML elements (Contrary Research). As businesses face a shortage of developers—projected to exceed 1.2 million in the US by 2026—Webflow’s no-code solutions offer a compelling alternative (Contrary Research).

Conclusion

In 2025, Webflow holds a solid, if modest, position in the CMS market with a 1.2% share and 493,226 active websites. Its steady growth, driven by a 10% CAGR in market share, reflects increasing adoption among designers and enterprises. While it trails giants like WordPress and Shopify, Webflow’s focus on no-code design and its use by high-profile clients like Upwork and Zendesk highlight its potential. Challenges like a steep learning curve and higher costs may limit its reach, but its role in the no-code movement positions it for continued success.

As a Data Analyst, I’m impressed by Webflow’s ability to carve out a niche in a competitive market. Its data-driven growth and alignment with industry trends suggest that it will remain a key player in web development. Whether you’re a designer seeking creative control or a business looking for a scalable solution, Webflow’s 2025 statistics make a strong case for its value.

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Webflow Market Share and Statistics 2025: Frequently Asked Questions

As a Data Analyst with a decade of experience, I’ve closely followed the evolution of web development platforms, and Webflow has emerged as a compelling player in the no-code space. Its market share, growth, and unique features make it a topic of interest for designers, businesses, and analysts alike. Below, I address the most frequently asked questions about Webflow’s market share and statistics in 2025, drawing on the latest data to provide a comprehensive overview.

1. What is Webflow’s current market share in 2025?

In 2025, Webflow holds a 1.2% market share among websites using a content management system (CMS), according to data from W3Techs. This translates to 0.8% of all websites, or approximately 493,226 active websites (Themeisle). While this is a modest share compared to giants like WordPress, it reflects Webflow’s strong position in the no-code niche.

2. How has Webflow’s market share grown over the years?

Webflow’s CMS market share has grown steadily, rising from 0.9% in 2022 to 1.2% in 2025, a compound annual growth rate (CAGR) of about 10%. The number of active websites has also increased significantly, from 320,617 in early 2024 to 493,226 by April 2025 . Earlier data shows Webflow powered 0.25% of all websites in 2021, indicating consistent growth over time.

3. How does Webflow compare to other CMS platforms like WordPress, Shopify, etc.?

Webflow’s 1.2% CMS market share in 2025 is smaller than major competitors but competitive within its niche (Themeisle). Here’s how it stacks up:

• WordPress: 61.3% CMS market share, dominating with its versatility and plugin ecosystem.
• Shopify: 6.7%, leading in e-commerce solutions.
• Wix: 3.3%, popular for its beginner-friendly interface.
• Squarespace: 2.2%, favored by creatives for sleek templates.
• Drupal: 1.2%, matching Webflow but focused on complex enterprise projects.

Webflow’s focus on no-code design and its use by high-profile clients like Upwork distinguish it from these platforms (Tooltester).

PlatformCMS Market Share (2025)Key StrengthWebflow1.2%No-code design, high-traffic sitesWordPress61.3%Versatility, pluginsShopify6.7%E-commerce specializationWix3.3%Beginner-friendlySquarespace2.2%Creative templatesDrupal1.2%Enterprise complexity

4. Who are some notable clients using Webflow?

Webflow is trusted by major companies, including:

• Upwork: A leading freelance marketplace.
• Discord: A popular communication platform.
• Zendesk: A customer service software provider.
• Rakuten: A global e-commerce company.
• Dell: Uses Webflow for internal websites like style guides.

These clients highlight Webflow’s ability to handle complex, high-traffic websites.

5. What are the key features and advantages of Webflow?

Webflow’s feature set is tailored for design-driven users (PCMag):

• Visual Design Tools: A drag-and-drop editor for pixel-perfect customization.
• CMS Capabilities: Robust tools for managing dynamic content, ideal for blogs and portfolios.
• E-commerce Functionality: Supports online stores with product management and payment integration.
• Responsive Design: Ensures websites are optimized for all devices.
• Accessibility Features: Includes auditing tools and accessible elements.

Its ability to produce semantic HTML and flex-box styling rivals traditional coding, making it a powerful no-code solution.

6. What are the challenges or limitations of using Webflow?

Webflow faces some challenges:

• Steep Learning Curve: Technical terms like “div blocks” can overwhelm beginners (01net).
• Cost: Advanced features require higher-tier plans, with additional costs for exceeding bandwidth limits (e.g., $30 for 50GB).
• SEO Limitations: Built-in SEO tools may be restrictive for advanced optimization.

These factors may limit its appeal to novices or budget-conscious users.

7. How does Webflow fit into the no-code movement?

Webflow is a leader in the no-code movement, empowering non-developers to create sophisticated websites visually. Its platform aligns with the growing demand for no-code solutions, especially as businesses face a projected developer shortage of 1.2 million in the US by 2026. By enabling “citizen designers” to build professional sites, Webflow is reshaping web development .

8. What is the user base of Webflow?

Webflow’s user base includes over 3.5 million designers and teams across 190 countries, with more than 100,000 paying customers. This diverse group comprises freelancers, design agencies, marketing teams, and business owners, particularly in the 228,000 web design service businesses in the US.

9. What is Webflow’s revenue and financial performance?

Webflow’s annual revenue is estimated to be between $200 million and $500 million, with $335 million in total capital raised, reflecting strong investor confidence. Its freemium SaaS model, with Site Plans and Workspaces, supports its financial scalability.

10. Are there any statistics on Webflow’s e-commerce growth?

Webflow’s e-commerce sector has seen remarkable growth. From 2020 to 2023, the number of active e-commerce websites increased by 647.81%, from 1,598 to 11,950. By Q2 2024, this reached 12,501, a 25.73% year-on-year increase.. This underscores Webflow’s growing appeal for online stores.

11. Is Webflow suitable for beginners?

Webflow’s steep learning curve makes it more suitable for users with some design or web development experience. Beginners may find its technical nature challenging, but Webflow University offers free resources to ease the learning process.

12. How does Webflow handle SEO?

Webflow provides basic SEO tools, but some users find them restrictive for advanced optimization, requiring additional methods or third-party integrations for complex SEO needs.

13. What are the pricing plans for Webflow?

Webflow offers a freemium model with free and paid plans. Advanced features, such as e-commerce or additional bandwidth, require higher-tier plans, which can be costly. For example, exceeding bandwidth limits incurs fees starting at $30 for 50GB. Exact pricing details vary based on user needs.

14. Can Webflow be used for e-commerce?

Yes, Webflow supports e-commerce with features like product management, payment integration, and customizable storefronts. Its e-commerce growth, with 12,501 active sites by Q2 2024, highlights its viability for online stores.

15. How does Webflow compare to traditional coding?

Webflow allows users to build websites visually without coding, yet it generates clean, semantic HTML and CSS, comparable to traditional coding. This makes it a powerful tool for designers seeking creative control without technical expertise.

Conclusion

Webflow’s 1.2% CMS market share and 493,226 active websites in 2025 reflect its growing influence in the no-code web development space. Its steady growth, diverse user base, and robust features position it as a strong alternative to traditional CMS platforms, despite challenges like cost and complexity. As the no-code movement gains traction, Webflow’s role in empowering designers and businesses is likely to expand further.

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